INTERIM COMMUNICATIONS LEADERSHIP
Providing C-level communications expertise to organizations experiencing
extended staff absences or the lack of executive-level support.

Interim Communications Leadership (ICL) offers your organization a C-level professional consultant to serve as THE or one of the senior communications executives on a project or retained basis. It can involve either overall communications management responsibility or accountability for a specific function or project.

“Demand for interim managers is at an all time high…growth is being driven by a combination of talent shortages, constraints on permanent managers’ time and the need for wisdom and experience, notably in high growth companies fueled by private equity.”
—July, 2007, Financial Times

Organizations benefit from such assistance when:
•   The current communications leader is absent for an extended length of time
•    A job search for a new marketing/communications leader is underway, but
•    activities cannot be suspended
•    The volume of work exceeds the current ability to manage it effectively
•   The organization does not have a full-time, high level communications
•    leader, but needs expertise now
•    The value of a C-level consultant is greater than the value derived from a
•    less experienced, full-time employee.

What Kinds of Activities May Be Involved?
•   Create or continue the marketing communications strategy
•   Develop/implement formal plans and tactics
•   Prioritize and/or manage budgets
•   Support internal teams, supervise employees
•   Provide executive counsel
•   Execute all or part of the communications plan with hands-on actions
      -   Create key audience/messaging matrix and materials
      -   Develop and manage all active or reactive media relations responsibilities
      -   Write presentations/clarify management’s vision or direction
      -   Evaluate or update website messaging, positioning and functionality
      -   Oversee issues/crisis reaction and response
      -   Supervise or help hire outside agents, e.g., agencies, designers, printers

AbelsComm has provided successful
Interim Communications Leadership services:
•   Marketing Director for a Boulder-based technology company since
•    2003 (marketing, communications, sales support, media relations).
•   Communications executive for a major redevelopment authority since
•    2004 (strategic planning, communications support, media relations,
•    marketing, issues management, community engagement and executive counsel).
•    Communications and PR leader for Fortune 100 company’s regional office
•    for a seven-month period due to position vacancy.

Put our expertise to work for you. Call today to learn how AbelsComm’s Interim Communications Leadership can benefit your organization.

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