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Abels Communication Company

Strategy Implementation Councel

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Results-Driven Business Strategies, Implementation and Counsel

For 47 years, Richard Abels helped business, nonprofit and governmental entities identify and sharpen strategic advantages and then created clear, concise, results-driven marketing and communications programs which accomplished organizational goals.

Abels’ career-long expertise encompassed:

  • Strategic Marketing Planning
  • Organizational Communications
  • Active and Reactive Media Relations
  • Advertising and Public Relations – traditional, digital and social
  • Crisis Communications Management and Response

Working for national ad agencies and client-side companies prior to forming AbelsComm in 2003, Abels retired in 2021. Today, he provides pro bono counsel and support to non-profit organizations and executives, delivers Meals on Wheels and is an avid year-round outdoor swimmer.

Richard can still be reached at info@AbelsComm.com

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Timeless Tips

  • Your Target Audiences

    An organization’s stakeholders are not just customers and prospects. They are employees, ex-customers, biz leaders, current/potential investors, residents, industry associates, elected officials  and regulators. 

  • How To Address "Complex"

    Describe complicated issues by:

    1. Focusing on the benefits to customers or stakeholders

    2. Using words familiar to your audience (not inside jargon).

    3. Keeping the message clear and concise.

From The Archives

Communications During the Time of COVID

April 8, 2020

These communications “musts” for EVERY organization are more important than ever: • Clear • Concise • Consistent • Coordinated And don’t forget Accurate, Truthful and Frequent! ‘Nuff Said! Read More...

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