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Abels Communication Company

Strategy Implementation Councel

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Results-Driven Business Strategies, Implementation and Counsel

For 47 years, Richard Abels helped business, nonprofit and governmental entities identify and sharpen strategic advantages and then created clear, concise, results-driven marketing and communications programs which accomplished organizational goals.

Abels’ career-long expertise encompassed:

  • Strategic Marketing Planning
  • Organizational Communications
  • Active and Reactive Media Relations
  • Advertising and Public Relations – traditional, digital and social
  • Crisis Communications Management and Response

Working for national ad agencies and client-side companies prior to forming AbelsComm in 2003, Abels retired in 2021. Today, he provides pro bono counsel and support to non-profit organizations and executives, delivers Meals on Wheels and is an avid year-round outdoor swimmer.

Richard can still be reached at info@AbelsComm.com

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Timeless Tips

  • How To Address "Complex"

    Describe complicated issues by:

    1. Focusing on the benefits to customers or stakeholders

    2. Using words familiar to your audience (not inside jargon).

    3. Keeping the message clear and concise.

  • They Know All About Us. Not!

    Management often presumes customers and prospects know as much about the organization as the execs do. That is wrong! Ergo, every communication must clearly state how stakeholders benefit from your product/service.

From The Archives

Communicating From Behind the Mask

May 18, 2020

As Covid stays with us, here are concepts to remember when you are communicating in the  weeks and months ahead. • Communicating in a crisis needs to be more “concentrated”… Read More...

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