“Effective Messaging Combats Clutter, Builds Awareness & Increases Understanding”
In today’s crowded marketplace, your messaging has to work harder than ever to cut through the noise and build, maintain or increase awareness.
To do so, I present our Four Messaging Cs for all of external and internal communications – Clear, Concise, Consistent and Coordinated.
- Clear – Be specific in explaining how stakeholders benefit from your product, service or efforts. Do not use complex language.
- Concise – Identify the top three ways how you help customers solve a problem. Keep it short yet impactful and get to the point quickly.
- Consistent – Do not change language too frequently as effectiveness is diluted. People need to hear/see information multiple times before it sinks in.
- Coordinated – Targeted stakeholders better understand how you help them when core talking points are in all customer, prospect and employee materials.
These Four Cs sharpen communications and marketing effectiveness especially when working with the highly successful Four Marketing Ps – Product, Price, Promotion and Place.
In the end, using Clear, Concise, Consistent and Coordinated messaging helps stakeholders better understand your organization and how you add value to their efforts.
Contact us to discuss how better messaging and corporate communications materials can help YOUR organization succeed.