Clear, Concise, Consistent, Coordination and A Little Redundancy
How do you create effective marketing programs and materials which stand out, cut through the clutter and get results? Why, hire us, of course.
Or at least take our Five Pillars of Effective Marketing to heart.
What are the Five Pillars of Effective Marketing, you ask? Be sure to have a clear plan, concise language, consistent materials, coordination for continuity and a little redundancy to unify all efforts.
- Clear plan
- Establish formal goals, create a written strategic marketing plan and put systems in place to measure all activities.
- Know your strengths but understand weaknesses even more.
- Plan for things to go wrong – because they will! Determine how and who will respond when it does.
- Concise language
- All advertising, digital, social, PR, collateral, video, sales materials etc. must be easy to understand in the minds of customers, prospects and stakeholders.
- If messaging is too complex or requires detailed explanation, you have failed.
- Don’t use industry or company jargon.
- Consistent materials
- Review, evaluate and prioritize all target audiences / stakeholders and create messaging which is directly relevant to each.
- Effective marketing materials should address stakeholders’ needs and clearly identify how you solve their problems.
- Coordination for continuity
- Use approved copy and messaging throughout all marketing materials.
- Speak with one voice.
- Language has to be adopted by sales, customer care, tech staff etc.
- A little Redundancy to unify your efforts
- Tell each audience what you are going to say.
- Tell them what they need to know about you.
- Tell them what you said.
We have specialized in these Five Pillars of Effective Marketing for more than 30 years so call us when your marketing isn’t getting the needed results.
And remember, marketing is most effective when it is – wait for it – clear, concise, consistent, coordinated and a little redundant!