Print and Broadcast Stories Result From AbelsComm’s Media Relations Efforts
SITUATION
Abels Communication Company has been retained by MSU Denver (formerly Metro State College) for several years to generate print and broadcast media coverage for its Schools of Arts and Letters, Business as well as other important programs and announcements.
ACTION
- Work with staff and faculty to identify and develop numerous stories
- Media relations development and recommendations
- Messaging, positioning, press releases, advisories and briefs
- Media preparation/training for faculty spokespeople
- Fact sheets and other supporting materials
RESULTS
- President Contract Renewal and 2013/14 Tuition Increase
Press Announcement
Follow-up activities generated multiple print and broadcast placements. - Rachel B. Noel Visiting Professor Program
9NEWS (KUSA-TV) — (2.5 minutes)
Denver Post — Denver & the West section on Wednesday
Denver Post — Arts & Culture section on Sunday
Denver Business Journal — Article in print and two electronic editions - Science Professor is Bedbug Expert
CBS4 (KCNC-TV) — reported on bedbugs in very unusual places — (2.5 minutes) - Richard Castro Visiting Professor Program
9NEWS (KUSA-TV) — Visiting Professor D. Montoya — (3.5 minutes)
Denver Post — half-page article - Professors Delve Into Body Art in the Workplace
Denver Business Journal — full-page article - December Commencement Ceremony
9News (KUSA-TV) — One Student’s Journey from Nigeria — (2.5 minutes)
9News (KUSA-TV) — Metro State Grads Face Tough Job Market — (2.25 minutes) - Marketing Professor Critiques Super Bowl TV Spots
Denver Post — Metro State marketing professor reviews best and worst ads - Miscellaneous
Stories on YourHub.com, Viva Colorado (Spanish), and in social media